Defiance College Announces Deal with Genesee Nutrition
DEFIANCE, Ohio – Defiance College is proud to announce a new partnership with Genesee Nutrition, a Colorado-based company known for its clean, high-protein bars crafted specifically with student-athletes in mind. This exciting collaboration is aimed at enhancing the nutrition, recovery, and overall performance of Defiance student-athletes across all sports.
Defiance is the first member of the WHAC to collaborate with Genesee Nutrition.
As an official nutrition partner, Genesee Nutrition will supply Yellow Jacket teams and staff with their premium protein bars—each packed with 20 grams of clean, great-tasting protein. Designed to support student-athletes in training, competition, and recovery, the bars are gluten-free, non-GMO, and made with natural and organic ingredients.
"We are proud to partner with Genesee Nutrition, as we believe that access to healthy options plays a vital role in our athletes' training and recovery," says Kevin Tong, the Assistant Athletic Director and Head Trainer at Defiance College.
The partnership also offers Defiance exclusive pricing to stock team supplies year-round, while providing options for resale across campus to generate additional revenue. Students, faculty, and fans will enjoy access to special discounts on Genesee Nutrition products as well—bringing the benefits of clean fuel to the broader Yellow Jacket community.
"We are committed to partnering with NAIA athletic departments like Defiance College," said Will Carr, founder and CEO of Genesee Nutrition. "It's a privilege to help the talented and driven student-athletes at Defiance with our high-quality protein bars as they compete for conference and national championships. Go Yellow Jackets!"
Defiance joins a growing list of collegiate athletic programs and conferences teaming up with Genesee Nutrition as the company expands its collegiate partner program nationwide. The company currently partners with top athletic programs, including University of Alabama-Huntsville, Colorado School of Mines, Fort Hays State University, Metropolitan State University of Denver, Saint Mary's University, University of Mobile, and collegiate conferences like the Frontier Conference and KJCCC.
Founded in 2021, Genesee Nutrition is dedicated to supporting collegiate athletes nationwide in their pursuit of peak performance. For more information about Genesee Nutrition and its products, visit www.geneseenutrition.com.
About Genesee Nutrition
Genesee Nutrition is a family-owned, Colorado-based company dedicated to fueling athletes with premium nutrition. Committed to redefining the protein bar, Genesee crafts bars that deliver both exceptional taste and optimal performance benefits. Each bar is packed with 20 grams of protein, made from natural and organic ingredients, and is non-GMO and gluten-free.
Through its Collegiate Partnership Program, Genesee Nutrition supports student-athletes in reaching their peak potential both on and off the field. With a focus on clean, performance-driven nutrition, Genesee Nutrition partners with college athletic programs nationwide to ensure teams have the fuel they need to succeed.
To learn more about how Genesee Nutrition can power your team and student-athletes, visit geneseenutrition.com/collegiate-athletic-nutrition-partnerships.
-JACKETS-